Welcome to our comprehensive guide on TikTok Ads 101: How to Create Perfect Ads. In today’s digital age, TikTok has emerged as a powerhouse platform, captivating millions of users worldwide with its addictive short-form videos.
As businesses and marketers seek to tap into this vast potential, understanding how to create compelling and effective ads on TikTok has become a crucial skill. In this blog, we will delve into the fundamentals of crafting perfect ads that resonate with TikTok’s unique audience, maximize engagement, and drive meaningful results.
Whether you’re a seasoned advertiser or just starting your journey in the world of TikTok marketing, this guide will equip you with the knowledge and strategies to unlock the full advertising potential of this rapidly growing platform. So, let’s dive in and uncover the secrets to creating TikTok ads that stand out and make a lasting impact!
TikTok Ads: How does TikTok advertising work?
Just as Facebook or Instagram have added versions that allow companies to advertise, Tiktok has created TikTok Business or TikTok Ads to serve as an advertising platform.
Although it does not have the reach of the previous ones, TikTok is currently one of the networks with more coverage in the market. In addition to this, the users that are on the platform have the optimal characteristics to be part of the consumer market.
To keep track of TikTok’s reach, we can measure its marketing strategy:
- By count and estimates TikTok currently has between 1.6 billion and 1.8 billion users within its platform.
One-fifth of all adults in the United States use the app. In addition, 52% of TikTokers are adults over the age of 35.
- An average TikToker spends a total of 21.5 hours on the platform per month.
- The platform has great exposure to Gen-Z users with around 87 minutes per day spent on the platform.
But, what features does this generate that make TikTok ideal for marketing?
Having already studied the reach of the network, we can very well study what makes it so powerful for marketing. While many factors come into play, there are 3 that stand out when it comes to showcasing the power of the platform:
Engagement
TikTok is a platform that has a large number of content creators within the network, always offering something entertaining to watch. If this is combined with effective algorithms, it can reach views of up to 105 minutes per day.
This makes that any ad has a great reach by an audience that remains constantly within the platform.
Hyper-Targeting
The platform’s algorithms recommend views to users, ensuring that any ad reaches the audience most aligned with it. This maximizes the potential clientele that can be obtained from these ads.
Easier Marketing Tracking
The platform allows you to manage ad campaign data simply. In turn, the manager will be able to track the progress of the campaign and optimize it if necessary.
What type of Ads is ideal for our TikTok marketing campaign?
The ads within the platform vary according to the possibilities of those who wish to place them. Depending on the type, positioning, and time of the ads, they can go from $50 a day to thousands of dollars.
To provide a better perspective of these, here we will describe each of them:
In-Feed Videos
Among the most affordable ads, we can find in-feed videos, with prices that usually range between $20 per day per ad group, and $50 per day per ad campaign. These videos are usually between 15 and 60 seconds long and are identical to the organic content of the platform but have a CTA button to contact the person who introduced the ad.
TopView Ads
When any user opens TikTok, they can encounter these ads that deliver a powerful message, perfect for driving sales. Although this type of ad is exclusive and typically not encountered more than once a day, its extensive reach makes it ideal for targeting a large audience with minimal competition.
Hashtag Challenges
Campaigns ranging from 3 to 6 days make the content appear on the hashtag challenge page. Users tend to notice it several times a day, and when accompanied by other functions tend to have better visualization and return.
generGrade: No more unnecessary efforts to rate a video for an ad
Not every video is ideal to qualify as an ad: certain characteristics and requirements are needed for it to become a successful advertisement. However, in order to check the quality of the video, an obsolete method of trial and error is applied: If the video does not meet the necessary standards, it is simply replaced by another one.
Today, however, generGrade offers the market a perfect solution for this type of situation. Using the power of artificial intelligence and machine learning, the program can give you a complete view as well as a prediction according to the characteristics of your video.
This is intended to increase the competitiveness of your video within the field in which it will be performing, thus optimizing the marketing strategy and maximizing the chances of success of any ad.
The best of all is that its use is extremely simple: just by uploading the video in the tool, it will provide a detailed report indicating even the probability of success of the video. With this new information you will be able to make the necessary decisions so that your ad content is optimized and can reach your target audience more easily.
What is the perfect combination to increase our exposure on TikTok?
While there is no secret formula that works universally, companies commonly employ patterns to highlight their brands. Following these conditions allows a user to improve their marketing reach in a TikTok campaign.
We have added the 3 most influential factors:
Originality
Growing your brand by using popular trends and hashtags is the easiest way to get views, but to keep the user engaged you need to be original. Being able to provide the audience with interesting content that is short, consistent, interactive, and with a real message is enough to slowly grow the hype. In turn, some of generAI’s own tools such as the generGrade are extremely useful to designate if a video is perfect.
Use Influencers
Influencers have a fairly loyal follower base and are perfect for increasing the reach of any brand or product. You don’t need to go for big TikTok faces: some minor influencers are equally effective, and with them, you can target specific markets.
Paid Ads
Paid ads are included in the platform and are a quick way for small businesses to emerge in an oversaturated market. Although on their own they won’t achieve anything, in conjunction with the strategies mentioned above they can have a good effect.
The truth is that TikTok Ads is a perfect platform for advertising, with popularity and ideal algorithms to create successful brands. If we are creative and constantly offering fresh content it will be easy to achieve a good positioning.
On the other hand, we often need help from professionals. At generAI we are happy to provide you with all the help you need to optimize your growth in TikTok. So contact us and we will help you with everything we can!
